I had the chance to sit down with Alexander Sora, the creator of Unicorn Platform, which he sold to John Rush for $800,000. We dive into the story behind that acquisition, what it felt like to go through it, and everything that came before.

Alexander also built 8+ directories, including one that sold for $10k.

His approach to building directories is completely different from mine. While I focus on SEO-driven, location-based directories, Alex builds around his own pain points often in product-focused niches. He doesn’t rely on SEO the way I do, which makes for a really fun contrast in our philosophies.

This is a super casual conversation where we bounce between directories, startup life, bootstrapping, finding purpose after selling a business, and what’s next for him.

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𝕏 Follow me on 𝕏 @freychu
𝕏 Follow Alexander on 𝕏 @alexanderisorax

Timestamps

03:47 How Alexander built & sold his directory for $10k
11:40 How Alexander drives traffic to his directories
12:24 The problem Alexander solved with his directory
13:43 Finding ideas by “scratching your itch”
17:14 How Alexander approach product-based directories (Data collection + build)
20:31 Other directories Alexander has built
23:55 The story behind Unicorn Platform
27:00 Thoughts around vibe coding
30:59 Most builders fail a lot before hitting success - what # of business was Unicorn platform?
32:26 Should you quit your job, then build a startup?
36:21 Loss of purpose + His viral tweet after selling UP for $800k
38:32 Lifestyle inflation + Why Alexander chose to stay frugal
41:24 What Alexander’s working on next (UP for video)

🔧 Tools FAQs:

Which ahrefs plan do I use? Ahrefs lite
Which google maps scraper do you use? https://outscraper.com/refer?referrer...
How do you automate data enrichment? https://www.enrich.directory
What CMS and plugins do you use? Wordpress, Elementor Pro and a combination of Geodirectory or JetEngine + WP All Import

Get "Hey Hey Hey" from Katy's new album 'Witness': http://katy.to/WitnessYd WITNESS: The Tour tickets available now! https://www.katyperry.com/tour Directed by Isaac Rentz
Produced by Nina Dluhy-Miller & Danny Lockwood

Lyrics:
A big beautiful brain with a pretty face, yeah
A babydoll with a briefcase, yeah
A hot little hurricane, ha
'Cause I'm feminine and soft, but I'm still a boss, yeah
Red lipstick but still so raw, yeah
Marilyn Monroe in a monster truck

'Cause I can be zen, and I can be the storm, yeah
Smell like a rose, and I pierce like a thorn, yeah
Karate chopping the clichés and norms all in a dress

Hey, hey, hey
You think that I'm a little baby
You think that I am fragile like a Fabergé
You think that I am cracking, but you can't break me
No, no way
No, no way
No, no way
You think that I am cracking, but you can't break me (break me)

Yeah, I bounce back like a pro 'cause I'm so resilient
L-o-l at all your limits
Keep your penny thoughts, I'm making a mint

'Cause I can be zen, and I can be the storm, yeah
Smell like a rose, and I pierce like a thorn, yeah
Karate chopping the clichés and norms all in a dress

Hey, hey, hey
You think that I'm a little baby
You think that I am fragile like a Fabergé
You think that I am cracking, but you can't break me
No, no way
No, no way
No, no way
You think that I am cracking, but you can't break me (break me)

I ain't got no strings (no strings, no strings, no strings)
I'm no one's little puppet
Got my own cha ching in my chubby little wallet
And secretly you love it (you fucking love it)
And secretly you love it

Hey, hey, hey
You think that I'm a little baby
You think that I am fragile like a Fabergé
You think that I am cracking, but you can't break me
No
Hey, hey, hey
You think that I'm a little baby
You think that I am fragile like a Fabergé
You think that I am cracking, but you can't break me
No, no way (no)
No, no way (no way)
No, no way (uh-uh)
Oh, you think that I am cracking, but you can't break me

Follow Katy Perry:
http://www.katyperry.com http:....//youtube.com/katype video by Katy Perry performing Hey Hey Hey (C) 2017 Capitol Records

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Policies on content featuring firearms
YouTube prohibits certain kinds of content featuring firearms. Specifically, we don’t allow content that:

Intends to sell firearms or certain firearms accessories through direct sales (e.g., private sales by individuals) or links to sites that sell these items. These accessories include but may not be limited to accessories that enable a firearm to simulate automatic fire or convert a firearm to automatic fire (e.g., bump stocks, gatling triggers, drop-in auto sears, conversion kits), and high capacity magazines (i.e., magazines or belts carrying more than 30 rounds).
Provides instructions on manufacturing a firearm, ammunition, high capacity magazine, homemade silencers/suppressors, or certain firearms accessories such as those listed above. This also includes instructions on how to convert a firearm to automatic or simulated automatic firing capabilities.
Shows users how to install the above-mentioned accessories or modifications.

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Music is from Jingle Punks Royalty Free Music through the Fullscreen Network. Used with permission.

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Escucha la canción “Danza Rusa” canción de Barbie™ en el Cascanueces™, escrita por Pytor Illych Tchaikovsky

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🔔 SUSCRÍBETE: https://youtube.com/c/Imparable-ContenidoVariado

Acerca de Barbie™ en el Cascanueces™:
Barbie™ mágicamente cobra vida a través de impresionante animación por computadora en esta moderna adaptación del clásico de E.T.A. de Hoffman. El cuento comienza cuando Barbie™, interpretando el rol de Clara™, recibe como regalo un hermoso Cascanueces™ de madera, de su Tía favorita. Esta noche, mientras Clara™ duerma, el Cascanueces™ vuelve a la vida para detener al malvado Rey Ratón™, quien ha invadido la salita de Clara™. Ella se despierta y ayuda al Cascanueces™, pero el Rey Ratón™ la encoge al conjurar un malvado hechizo. Clara™ y el Cascanueces™ se embarcan en una espectacular aventura para encontrar a la Princesa Ciruela™ la única que puede romper el maligno encantamiento del Rey Ratón™. El cuento está realizado con espectaculares escenas de baile creados por el aclamado coreógrafo Meter Martins y presenta la amada música de Tchaikovsky. Los verdaderos movimientos de los bailarines de El Ballet de la Ciudad de Nueva York llevan la belleza del ballet a la pantalla de una manera nunca antes vista.
Barbie™ en el Cascanueces™ demuestra que si eres amable, inteligente y valiente, todo es posible... (Título original - Barbie™ in the Nutcracker™)

Acerca de Barbie™:
Por más de 62 años, Barbie™ ha guiado a las niñas por un camino hacia el autodescubrimiento y las ha ayudado a imaginar las posibilidades. Después de más de 180 carreras inspiradoras, Barbie™, junto con sus amigos y familia, sigue inspirando y alentando a las siguientes generaciones de niñas para que puedan ser lo que quieran ser.

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#barbie #elcascanueces #barbieinthenutcracker #barbieenelcascanueces #barbielatam #barbiemovie #TúPuedesSerLoQueQuierasSer #youcanbeanything danza Rusa | Audio | Barbie™ en el Cascanueces™
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