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I had the chance to sit down with Alexander Sora, the creator of Unicorn Platform, which he sold to John Rush for $800,000. We dive into the story behind that acquisition, what it felt like to go through it, and everything that came before.
Alexander also built 8+ directories, including one that sold for $10k.
His approach to building directories is completely different from mine. While I focus on SEO-driven, location-based directories, Alex builds around his own pain points often in product-focused niches. He doesn’t rely on SEO the way I do, which makes for a really fun contrast in our philosophies.
This is a super casual conversation where we bounce between directories, startup life, bootstrapping, finding purpose after selling a business, and what’s next for him.
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Timestamps
03:47 How Alexander built & sold his directory for $10k
11:40 How Alexander drives traffic to his directories
12:24 The problem Alexander solved with his directory
13:43 Finding ideas by “scratching your itch”
17:14 How Alexander approach product-based directories (Data collection + build)
20:31 Other directories Alexander has built
23:55 The story behind Unicorn Platform
27:00 Thoughts around vibe coding
30:59 Most builders fail a lot before hitting success - what # of business was Unicorn platform?
32:26 Should you quit your job, then build a startup?
36:21 Loss of purpose + His viral tweet after selling UP for $800k
38:32 Lifestyle inflation + Why Alexander chose to stay frugal
41:24 What Alexander’s working on next (UP for video)
🔧 Tools FAQs:
Which ahrefs plan do I use? Ahrefs lite
Which google maps scraper do you use? https://outscraper.com/refer?referrer...
How do you automate data enrichment? https://www.enrich.directory
What CMS and plugins do you use? Wordpress, Elementor Pro and a combination of Geodirectory or JetEngine + WP All Import
You meet someone special, fall in love and before you know it they become your world!!
Enjoy the lyrical video of "Hasi Ban Gaye" in the male version, featuring Emraan Hashmi and Vidya Balan. Sung by Ami Mishra, this soulful track from the movie Hamari Adhuri Kahani, directed by Mohit Suri, is sure to touch your heart.
#hasi #hasibangaye #emraanhashmi #vidyabalan #amitmishra #mohitsuri #humariadhurikahani #hasibangayestatus
Song Credits:
Song Name - Hasi
Movie - Hamari Adhuri Kahani
Singer - Ami Mishra
Lyrics - Kunaal Vermaa
Music - Ami Mishra
Director - Mohit Suri
Lyrics:
Haan Hasi Ban Gaye, Haan Nami Ban Gaye
Tum Mere Aasmaan, Meri Zameen Ban Gaye
Haan Hasi Ban Gaye, Haan Nami Ban Gaye
Tum Mere Aasmaan, Meri Zameen Ban Gaye
Haan Hum Badalne Lage, Girne Sambhalne Lage
Jab Se Hai Jaana Tumhein, Teri Ore Chalne Lage
Haan Hum Badalne Lage, Girne Sambhalne Lage
Jab Se Hai Jaana Tumhein, Teri Ore Chalne Lage
Har Safar Har Jagah, Har Kahin Ban Gaye
Maante Te Khuda, Aur Haan Wahi Ban Gaye
Haan Hasi Ban Gaye, Haan Nami Ban Gaye
Tum Mere Aasmaan, Meri Zameen Ban Gaye
Pehchaante Hi Nahi, Ab Log Tanha Mujhe
Meri Nigahon Main Bhi, Hai Dhoondte Wo Tujhe
Pehchaante Hi Nahi, Ab Log Tanha Mujhe
Meri Nigahon Main Bhi, Hai Dhoondte Wo Tujhe
Hum Te Dhoondte Jise, Wo Kami Ban Gaye
Tum Meri Ishq Ki, Sar Zameen Ban Gaye
Haan Hasi Ban Gaye, Haan Nami Ban Gaye
Tum Mere Aasmaan, Meri Zameen Ban Gaye
Label: Sony Music India
(C) 2022 Sony Music Entertainment India Pvt. Ltd.
Audio on Sony Music Entertainment India Pvt. Ltd (C) 2022
Audio on Sony Music Entertainment India Pvt. Ltd (C) 2024
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Hello, today we are going to be riding the sleeper train to Takamatsu, Shikoku. And eat their local delicacies!!! (Udon)
Fee: ¥22,560JPY/150USD/₹12750INR/140EUR/200CAD/£120GBP/200,000KRW/15000RUB
Route: Tokyo - Takamatsu - (Kochi - Takamatsu)
Train: Sunrise Seto Sleeper Express
Room: Single room #9 Lower compartment
Experience: that tempura was so good
0:00 Introduction
0:31 Map & Cost
2:07 Boarding
3:55 Seat Overview
4:29 Late Dinner
7:20 Sleeper Train Shower
9:12 Morning
11:54 Breakfast
13:43 Heading to Bonito Land (Kochi)
15:24 Hirome Market Lunch
22:06 Day 2 Breakfast
26:06 Eternal Udon feast
33:00 Thanks for watching!!!
Expenses:
Transit:
¥22,560 Sunrise ticket (Tokyo-Takamatsu)
¥6,120 Takamatsu-Kochi
¥5,780 Kochi-Takamatsu
¥550 Kochi Rental Bicycle
¥200 Takamatsu Rental Bicycle
Accommodation:
¥4750 Internet cafe
Food:
¥1500 Micheal Jackson Ekiben
¥280 Vacuum Gyoza
¥453 Toppoki
¥108 water
¥360 Meriken-ya
¥1,700 Tare-Salt Bonito Set (expensive 🥲)
¥500 Yatai Gyoza
¥560 Pancake udon
¥300 Kake Udon
¥300 AtsuHiya Udon
¥450 Zaru Udon
¥500 tempura
Misc.
¥330 Sunrise Shower card
¥2000 Tim Cross movie
Total: ¥49,271
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