Ranveer Allahbadia is a Certified Fitness and Wellness Coach. In his talk at TEDxBandraSalon, he talks about YouTube influencers and their business and marketing models. Ranveer Allahbadia runs BeerBiceps - YouTube channel for everything from Workouts, diet plans, health food, fitness and motivation. He did start off as a fitness and cooking enthusiast, because they were his two biggest passions. But over the course of time, he discovered his third passion - helping people. Now BeerBiceps has become the Indian lifestyle Youtube channel. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx